Louis Bernardi, CHFC, CHVA

SPEAKING TOPICS

Louis Bernardi is a nationally recognized healthcare strategist, author of The Healthcare Heist, and creator of the P.L.A.N. System for High-Performance Health Plans. Through his powerful keynotes and workshops, Lou helps employers, HR leaders, CFOs, and benefit advisors break free from the broken healthcare system and reclaim control of their plans.

Inside the Healthcare Heist: How Employers Lost Control and

How to Take It Back

Expose the hidden forces inflating your healthcare costs.

This keynote unpacks how insurers, PBMs, and hospital systems have rigged the system against employers and employees. Lou reveals how plan sponsors are unknowingly fueling the problem—and the proven strategies to regain control, transparency, and trust.

Your Health Plan is a $1M+ Line Item: Why Is No One Treating It Like One?

It’s time to manage your plan like a business investment, not a sunk cost.

CFOs and HR leaders are challenged to do more with less. This talk reframes the health plan as a strategic asset hiding untapped ROI. Lou walks audiences through real-world case studies where companies saved 20-30% while improving care for employees.

The P.L.A.N. System: A Blueprint for Building a High-Performance Health Plan

Purpose. Leverage. Alignment. Navigation.

Lou introduces his proprietary PLAN System that empowers employers to design smarter, leaner, more human-centered health plans. It's a practical roadmap to build benefits that drive retention, productivity, and culture—without breaking the bank.

From Broker to Steward: Rethinking Your Role in the New Benefits Economy

Designed for benefits advisors, consultants, and HR professionals.

Lou challenges conventional brokerage models and introduces the advisor of the future: one who aligns incentives, demands data, and leads transformation. This talk equips attendees to become fiduciary-minded stewards in a broken benefits system.

What’s Your Health P.L.A.N.? Where Health Insurance Ends and True Healthcare Begins

The future of benefits is not insurance—it's care.

This session explores the dangerous disconnect between insurance and actual care. Lou helps audiences understand how plan design, steerage, and access all impact outcomes—and how to bridge the gap between coverage and real health.

The Cost of Inaction: Why Standing Still on Healthcare is Hurting Your Company

You’re already paying for a health plan—why not make it work for you?

Lou delivers a powerful message on the hidden costs of doing nothing. From turnover and absenteeism to missed wage increases and lost talent, he shows how failing to fix the health plan is draining companies and offers a smarter path forward.

What others are saying

"Lou redefined how our audience viewed employee benefits"

Lou's data-driven insights, real-world examples, and practical tools gave our HR and talent acquisition attendees immediate, actionable strategies.

Lou's presentation connected healthcare, talent attraction, retention, and business performance in a way that was both engaging and empowering.

- Anna Morgan, Creator of the EVOLVE Conference · Talent Acquisition Leader | Community Architect, Evolve Conference® | The EVOLVE Talent & HR Show Podcast Host

"the most passionate and principled voices in the benefits space. "

Lou Bernardi is one of the most passionate and principled voices in the benefits space. His ability to break down the complex in the world of health insurance and healthcare is a gift to employers and their employees.

Lou consistently delivers insightful, actionable guidance rooted in transparency empowering the American Healthcare Consumer and holding benefit partners accountable. If you want someone who will educate, inspire, and drive real change, Lou’s your guy.”

David Chase, Co-Founder, Health Rosetta

"Lou really ignited and empowered my audience."

"Required reading for every CEO, CFO, and HR leader."

"Having written about employer-provided healthcare for nearly four decades, I've crossed paths with only a few thought leaders who are able to unpack the complexity, misaligned incentives, and hidden costs of the U.S. healthcare system the way Lou Bernardi has. In Inside the Healthcare Heist, he not only exposes what's broken but delivers a practical roadmap that empowers employers to reclaim control of one of their largest business expenses."

- Bruce Shutan, Veteran Employee Benefit Journalist

"The definitive escape blueprint for employers."

"If you are a CEO, CFO, or HR leader who has grown numb to the annual gut-punch of rising health insurance premiums, Inside the Healthcare Heist is the definitive escape blueprint you've been waiting for. Louis Bernardi pulls back the curtain on the hidden forces driving healthcare costs and, more importantly, delivers a practical roadmap to reclaim control. This is an indispensable guide for leaders who are ready to stop surviving renewals and start transforming their health plan into a competitive advantage."

Darell Moon, CEO of Aspirational Healthcare

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