INSIDE THE HEALTHCARE HEIST

“AN INSIDERS GUIDE TO BEATING THE SYSTEM AND RECLAIMING MILLIONS”

Introducing Your BackPocket Guide

‘A Ted Talk in your Back Pocket.’

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What's In The Guide

Bullet points of what’s in it:

The Healthcare Heist pulls back the curtain on how insurance carriers, PBMs, and health systems profit while you overpay. This isn’t just a book — it’s your guide to building a better health plan and becoming a more empowered plan sponsor.

📘 Download your free copy and start the journey to reclaiming control.

Bonus Resources:

Broker Alignment Checklist
CEO Strategic Control Checklist
CFO Financial Exposure Checklist
HR Effectiveness Checklist
Leadership Meeting Framework

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Meet Lou

I’ve spent over 30 years in the benefits world — first as a broker, then as a reformer. I know what it’s like to walk into renewal meetings where 9% rate hikes are called wins and employees get blamed for “overusing” their benefits. But here’s the truth: the system is rigged. Insurers profit more when your costs go up — and your people suffer in silence.

I’ve lived those failures personally and professionally. That’s why I left the traditional model behind and built the PLAN System — a proven framework that helps companies lower costs, improve care, and transform their health plan into a true asset.

If you're a CFO or HR leader who feels trapped — like you're paying more and getting less year after year — you’re not alone. And you’re not powerless. You can build a plan that takes better care of your people and your company. I can help you get there.

What Others Saying About Lou.

Mindi Parrot

"We thought all health plans were the same. Turns out, we were missing out on significant savings. BritePath opened our eyes to better options that reduced our costs by 25% without sacrificing benefits."

Mindi Parrot - Director of Human Resources

Maurice (Zeke) Dumas

"Working with BritePath Benefit Advisors has been a game-changer for BluRoc LLC. From the very start, their team demonstrated a deep understanding of what it means to make honest, prudent, and fiduciarily sound benefit decisions. They took the time to truly understand our company's needs and culture and helped us craft a benefits plan that supports both our employees' well-being and our business goals. BritePath’s expertise and thoughtful guidance gave us complete confidence in every decision we made. Thanks to their partnership, BluRoc now offers a benefits program that is not only competitive, but also sustainable and fully aligned with our values. We are grateful for their professionalism, integrity, and unwavering commitment to doing what’s right."

Maurice (Zeke) Dumas - Director EHS & HR

John Fanneron

The Ainsworth USA/BP Group has been working with Lou for more than 20 years. Lou's attention to detail and his true focus on doing the best for our firm and negotiating the best programs for the firm has been outstanding. Lou gives us multiple ideas and the directions he offers greatly assists us in deciding which plans are best for the employees of Ainsworth USA. I cannot speak high enough of the relationship we have built with Lou. Lou has earned our trust.

John Fanneron - EVP at Ainsworth USA